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According to the article excerpt below, which specific international btiliness strategy leamed in this course was IKEA Implementing in India? (1.5 polints) IKEA spent years

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According to the article excerpt below, which specific international btiliness strategy leamed in this course was IKEA Implementing in India? (1.5 polints) "IKEA spent years studying India to understand what makes its residents tick. it set up a makeshift IKEA store near New Deihi and watched how invited families interacted with its products its engloyees htve been on more than 1,000 home visits to figure out how indians eat, sleep, relax and entertain. In preparation for its Hydenabad opening, IKEA flew 75 indian errployees to Sheffeld last year to help open a store in the English city. It also opened a pop-up shop in a Hyderabad mall to start introducing its products to potential customers. The new IKEA will hwe hundreds of Items the average Indian can atford, lncluding a $2.16 jewelty bex, shaehiorns for 70 cents each and doormats that say "weicome" in different indian languages for about $5. Poughly 800 of the 7.500 products on sale in the ind lan outiet will cost less than $3. It also will offer a sewing service so customers can buy fabric to have curtains made in the store. One of its biggest adaptations is a plan for smalcr, city-center stores Indlan cities are notoriously trathc-filled, making it unappealing to travel long distances. And consumers are used to shopping in much smalier stores than the sprawling big box chains of the West," WSU. 7/X/2018 )

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