According to the basics of marketing, which statement is true? Quality is always defined by having the best features. Value is a function of perecptions of what you get versus what you gave in return for something. If marketers create necds, there will be demand. All of the above are truc. margins and retention rates while acquisition and marketing costs can improve the customer's lifetime value. Decreasing, increasing Increasing, decreasing Stcady, increasing, Decroasing decreasing