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According to the buyer resolution theory, a purchase is made only after the client has made five buying decisions. What are they and how does

According to the buyer resolution theory, a purchase is made only after the client has made five buying decisions.

What are they and how does this help the salesperson to assist the client?

Successful salespeople have also adopted a product strategy that involves the discovery of buying motives that influence the purchase decision. Distinguish between the emotional and rational buying motives of a client.

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