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According to the concept, a firm must ( 1 ) find out what customers want and provide it , ( 2 ) make sure everyone

According to the concept, a firm must

(1)

find out what customers want and provide it

, (2)

make sure everyone in the organization has customer satisfaction as an objective, and

(3)

provide goods and services that will earn a profit.

Multiple Choice

segmentation

stakeholder relationship

marketing

consumerism

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