According to the Data and Marketing Association, "content marketing" is growing in the form of (1) social media, (2) blogs, (3) articles on websites, (4) case studies, (5) video, and (6) e-newsletters. One challenge for marketers, however, is producing enough engaging content. If you were the marketing manager for meal delivery service Blue Apron, what kind of content might you try to create that could help popularize your brand?