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According to the data collected from United Airlines and presented in the below multi-attribute matrix, which airline is preferred by non-business travelers? CONSIDERATION SET OF
According to the data collected from United Airlines and presented in the below multi-attribute matrix, which airline is preferred by non-business travelers?
CONSIDERATION SET OF AIRLINE ALTERNATIVES FOR NON-BUSINESS TRAVELERS DECISION- SOUTH- IMPOR- MAKING UNITED FRONTIER WEST AMERICAN TANCE CRITERIA AIRLINES AIRLINES AIRLINES AIRLINES WEIGHTS Price 8. 9. 9. 8 9. Flight Schedule 9 7 8. Destination 10 10 10 10 Baggage Fees Leg Room 8 8. 10 8 8 8 9 8. 7 In-flight 9. 8. 7. 8. Entertainment Options Totals
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Essentials of Economics
Authors: Bradley Schiller, Karen Gebhardt
10th edition
125923570X, 978-1259235702
