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According to the discussion, the Competitive Parity Top - down promotional budgeting approach is never tactically appropriate True False
According to the discussion, the Competitive Parity Topdown promotional budgeting approach is never tactically appropriate
True
False
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
