According to the Forbes.com article asking if gold really is a good investment, the author contends: Multiple Choice It is not a good investment relative to equities because gold is an inert metal and equities have value based on businesses that can grow and innovate to generate more value. It is a good investment because everyone likes gold and eventually the Gold Standard will be brought back. Is not a good investment because although people think it is an inflation hedge, it isn't. Is a good investment because, over time, gold values appreciate more than equity values (US Dow Jones Industrial Average)