According to the general thought, the following are all practical reasons for studying and understanding cultural communication EXCEPT which one of the following: Based on the U.S. census data, the U.S. and particularly California, is becoming increasingly diverse, therefore, resulting in a greater need to understand people from different backgrounds and cultures. Multicultural practices require more culturally sensitive awareness between providers and their cross-cultural patients. The presence and successful development of skilled and highly educated immigrants, particularly in the computer/ engineering/ scientific fields, can play an important role in advancing U.S. technological industries. The U.S. has stopped wanting to become racially and ethnically integrated, particularly in neighborhoods and schools, such that all races and ethnicities are equally represented. Globalization has resulted in increased and often frequent interface and interaction with workers and customers from different cultures and backgrounds.