According to the Harvard Business Review article, "The Hard Side of Change Management," why do two out of every three transformation programs fail? According to the Harvard Business Review article, "The Hard Side of Change Management," why do two out of every three transformation programs fail? Companies overemphasize the people aspect of the organization. All of these answers are correct. Companies overemphasize the hard side of change: Duration, Integrity, Commitment, Effort. Companies overemphasize the soft side of change: leadership style, corporate culture, employee motivation. Companies don't pay enough attention to the soft side of change