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According to the lecture on competitive parity, it a company has a 35% market share and they want to grow by 20% so they end
According to the lecture on competitive parity, it a company has a 35% market share and they want to grow by 20% so they end up with a 55% market share, what share of marieting elfort in the market (share of voice) is most likely needed
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Entrepreneurial Finance
Authors: Steven Rogers
4th Edition
1260461440, 978-1260461442
