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According to the market profile presented in Chapter 6 of Essentials of Health Care Marketing by Erin N. Berkowitz, a diverse demographic landscape is depicted
According to the market profile presented in Chapter 6 of "Essentials of Health Care Marketing" by Erin N. Berkowitz, a diverse demographic landscape is depicted in the suburbs of Washington, D.C. Among the white-collar workers who work for high-tech firms and consulting firms are Boomers, Gen-Xers, and next-generation white-collar workers (Berkowitz, 2022). The establishment of an effective office setting and scheduling of hours requires a thorough understanding of the unique characteristics and preferences of each demographic group. A large segment of the U.S. population, the baby boomers, are defined by their strong work ethic and traditional values (Indeed Editorial team, 2016), they may be particularly interested in healthcare environments that offer a sense of familiarity and personal connections (Aguero, 2023). The creation of a friendly atmosphere might include creating a place where seating areas are comfortable, lighting is soft, and nostalgic elements are present (Berkowitz, 2022). The Gen-X generation, known for their tech-savvy and desire to balance both work and life well, or work-life balance (Zottola, 2020), is likely to be more inclined to appreciate the benefits of a healthcare practice that seamlessly integrates technology into its work process (Aguero, 2023). With the implementation of digital check-in systems as well
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