According to the Pillsbury Cookie Challenge,

Q$1$:What are the pros and cons of targeting each segment:$$Refrigerated users$($current customers$)$Scratch users$($non$-$customers$)$Baking mix users$($non$-$customers$)$Lapsed users$($former customers$)$Q$2$: If they only had the resources to target one segment, which should they target?$$Q$3$: Which segment represents a blue ocean opportunity?