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According to the PIMS study, the two pricing objectives that had the most impact on profitability were and. Prestige; Market Share Target Return; Meeting Competition

According to the PIMS study, the two pricing objectives that had the most impact on profitability were and.
Prestige; Market Share
Target Return; Meeting Competition
Market Share; Target Return
Profit Maximization; Sales Maximization
Profitability; Volume
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