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According to the rational decision-making approach, the ultimate decision criterion of evaluating alternatives is Group of answer choices will this alternative save us money in
According to the rational decision-making approach, the ultimate decision criterion of evaluating alternatives is Group of answer choices will this alternative save us money in the long run? will this alternative bring us nearer to the goal? is this the best worst option? does the alternative produce higher benefits? will the goal need to be redefined and restated
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
