According to the SBA $($Small Business Administration$),$ the five$-$year survival rate of new businesses for the period $1994-2019$ was $48\mathrm{.}9\%($in other words, more than half of the businesses failed within five years!$).$ Please look over the $2021$ Frequently Asked Questions from the SBA Offi for Advocacy ${?}^3,$ which provides us with some statistics and an overview of the impact of small businesses, and discuss what a small busines would need to do to make it sure it is successful. What strategies could a small business employ to ensure it survives?