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According to the Sports Business Journal, McDonald's, paid close to $200 million for the eight-year, four-Olympics sponsorship deal that included the Sochi Games. The chain
According to the Sports Business Journal, McDonald's, paid close to $200 million for the eight-year, four-Olympics sponsorship deal that included the Sochi Games. The chain is one of 10 exclusive part
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Strategic Management Concepts and Cases Competitiveness and Globalization
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
12th edition
1305502140, 9781473745179, 1305502205, 9781305502147, 1473745179, 978-1305502208
