According to the stakeholder mindset, business and its set of stakeholder relationships must be viewed holistically as a marketing system in order to grasp that

1. a stakeholder approach to business creates value as possible for stakeholders after resorting to trade-offs. 2. forecasted sales are based on historical sales. 3. supply will always equal demand. 4. there is no free lunch. 5. business is not the sum of its parts, but something greater that creates 6. value for its stakeholders.