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According to the table of contents, notes is titled Entering Foreign Markets. It discusses the different modes of entry that firms can use to expand
According to the table of contents, notes is titled Entering Foreign Markets. It discusses the different modes of entry that firms can use to expand their operations abroad, such as exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries. It also examines the factors that influence the choice of entry mode, such as the characteristics of the product, the industry, the target market, and the firm itself. It also explores the challenges and risks of entering foreign markets, such as political, legal, economic, cultural barriers. According to notes, there are many ways to enter a market. Select one of the ways described and describe the factors you believe are important to undertake this form of market entry? Give proper references and citations
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