According to the TAMU online writing center, textual analysis, "should explore the [speaker or writer's] goals, the techniques (or tools) used, examples of those techniques, and the effectiveness of those techniques. When writing a rhetorical analysis, you are NOT saying whether or not you agree with the argument. Instead, you're discussinghowthe rhetorician makes that argument and whether or not the approach used is successful."

• How does the speaker indicate experience or expertise on the subject at hand?
• A discussion of strategies used in the speech meant to strengthen the speaker's message
• Does the speaker appeal to the audience's emotions? How? Does the speaker try to bond with the audience? How? Does the speaker try to appeal to the audience's logic? How?