1. According to the text, the average video game player is 30 years old, 32% are under the age of 18, 31% are between the ages of 18 and 35 and 37% are older than 36 years old.

   True

   False

1. There are no real pitfalls to marketers connected with digital delivery.

   True

   False

1. Proximity system messages allow a specific location like a shopping mall to track consumer movements through the mall and offer information about promotions nearest the consumer's location.

   True

   False

1. Books designed for the general consumer and sold primarily through bookstores, online retailers and to libraries...includes fiction, poetry, self-help, travel, gardening, etc...

   	A.	Magazines
   	B.	Trade books
   	C.	Textbooks
   	D.	blogs

1. Books sold predominately through mass channels that extend beyond traditional trade outlets are _____.

   	A.	Textbooks
   	B.	Blogs
   	C.	Magazines
   	D.	Mass-market books