According to the text, why might a consumer arrive at the purchase stage and abandon the consumer journey?

• Change in financial situation
• Boredom
• Receiving a deal from the brand
• Positive feedback from a friend and influencer

In the alternative search stage, what parameters might a consumer consider? Select all that apply.

• Terms and conditions
• Cost
• Convenience
• Salesperson feedback

Which of the following is an example of a modern information search company?

• Google and other search engines
• Online reviews and recommendations
• Third-party comparison companies
• All of the above

To gain market share, what must novice brands do?

• Make themselves look like the leading brand
• Interrupt the monotony of everyday purchase decisions
• Price their products and services at a lower price than larger brands
• Branch into other areas