According to the textbook, what does it mean for a company or firm to focus on the $$bottom of the pyramid$$ as their target market? Why would a company focus on this group and this particular income category? Using the $4$ A$$s$$ framework in Figure $12\mathrm{.}1,$ analyze the considerations in the Case Study, pp$.469-70$: $$Success at the Bottom of the Pyramid? Unilever & P&G Show It$$s Possible$$ that went into the development of the Gillette Guard razor for the Indian market. Explain how two or more of the $4$ A$$s $($Awareness$,$ Affordability, Availability, and$/$or Acceptability$)$ fit into the marketing strategies of Unilever and P&G$.$ On your assessment, either in the US or abroad internationally, are companies that target the bottom of the pyramid taking advantage of vulnerable consumers with limited resources? Explain your response with justification why or why not you think the vulnerable consumers are $($or are not$)$ being taken advantage of by companies that compete for their limited resources.