According to the United Nations, some 3.2 billion people (out of a world population of just over 7.2 billion) use the Internet. However, the diversity of users creates challenges for companies using the Internet to expand globally. One of the challenges for companies is to and a common language to ensure effective communication and shared understanding across cultures.

Discussion questions:

Talk About It 1: How can a manager improve communication between employees in different international locations?

Talk About It 2: How can companies learn more about their customers with different cultural backgrounds?