According to the VRIO framework, a company that having strengths, in each dimension of the model will likely have O a sustainable competitive advantage O competitive parity with other firms ethnocentric tendencies O suffer below-market returns due to high costs

According to the VRIO framework, a company that having strengths in each dimension of the model will likely have a sustainable competitive advantage competitive parity with other firms ethnocentric tendencies suffer below-market returns due to high costs