According to this theory, our attitudes can be formed and changed in central or peripheral routes. Elaboration-Likelihood Model Theory of Cognitive Dissonance Excellence Theory Agenda Setting Theory Hierarchy of Needs Which of the following statements is NOT true when applying ethics to the marketing mix? Product responsibility means that firms should strive to produce high-quality goods that safe for both consumers and the environment, as well as being culturally sensitive. Pricing responsibility refers to charging only what consumers can afford. In terms of place responsibility, goods must be distributed in a responsible fashion, and international marketers must ensure that products are made available to consumers where they require them. Promotion responsibility refers not just to advertising message content, but rather to all promotional activities. None of the above National literacy levels, differences in gender education levels, and per capita income are all factors that particularly impact which of the following? Media coverage Media availability Media spillover Media quality Media viability