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According to Warren Buffet market risk (beta) was less important than company specific risk (alpha) in share valuation and investment management. Why he thinks that?

According to Warren Buffet market risk (beta) was less important than company specific risk (alpha) in share valuation and investment management.

Why he thinks that? what was his viewpoint behind this?

on what basis He is saying it so?

what was his investment strategy?

does it really implement in real life? need example

***reference will be helpful if provided .

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