According to your textbook, the characteristics of good data are limited to:

a) Speed (fast), inexpensive, accurate

b) Inexpensive, accurate, up-to-date

c) None of the above

In a Marketing Research Proposal, sample size should be listed under:

a) Research Design

b) Purpose of the Research

c) Sample Design

d) None of the Above

In a Marketing Research Proposal for your term project, Fishbein Format should be listed under:

a) Research Design

b) Purpose of the Research

c) Sample Design

d) None of the Above