Question
Complete the following efficiency template for Car Company (imported high end) and discuss how you are going to compensate the intermediaries. (Calculate normative profit share)
Complete the following efficiency template for Car Company (imported high end) and discuss how you are going to compensate the intermediaries. (Calculate normative profit share)
WEIGHTS FOR FLOWS: | PROPORTIONAL FLOW PERFORMANCE OF CHANNEL MEMBER: | ||||||
COSTS | BENEFIT | FINAL | Mfg. | Retailer | End- | TOTAL | |
POTENTIAL | WEIGHT | user | |||||
(High, | |||||||
Medium, or | |||||||
Low) | |||||||
PHYSICAL POSSESSION | 25 | 100 | |||||
OWNERSHIP | 17 | 100 | |||||
PROMOTION | 5 | 100 | |||||
NEGOTIATION | 10 | 100 | |||||
FINANCING | 30 | 100 | |||||
RISKING | 0 | 100 | |||||
ORDERING | 6 | 100 | |||||
PAYMENT | 7 | 100 | |||||
TOTAL | 100 | N/A | 100 | N/A | N/A | N/A | N/A |
NORMATIVE PROFIT SHARE | N/A | N/A | N/A | ?? | ?? | ?? | 100 |
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Data Analysis And Decision Making
Authors: Christian Albright, Wayne Winston, Christopher Zappe
4th Edition
538476125, 978-0538476126
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