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Complete the following efficiency template for Car Company (imported high end) and discuss how you are going to compensate the intermediaries. (Calculate normative profit share)

Complete the following efficiency template for Car Company (imported high end) and discuss how you are going to compensate the intermediaries. (Calculate normative profit share)


WEIGHTS FOR FLOWS:

PROPORTIONAL FLOW PERFORMANCE OF

CHANNEL MEMBER:

COSTS

BENEFIT

FINAL

Mfg.

Retailer

End-

TOTAL

POTENTIAL

WEIGHT

user

(High,

Medium, or

Low)

PHYSICAL POSSESSION

25

100

OWNERSHIP

17

100

PROMOTION

5

100

NEGOTIATION

10

100

FINANCING

30

100

RISKING

0

100

ORDERING

6

100

PAYMENT

7

100

TOTAL

100

N/A

100

N/A

N/A

N/A

N/A

NORMATIVE PROFIT SHARE

N/A

N/A

N/A

??

??

??

100


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