Company Profile Assignment
1. Name of company & introduction
• What is your company and which beverage segment(s) does it fall under?
• History: When, where, and how was the company founded? By whom?
2. Major brands/markets/portfolio info
• What brands and/or divisions of other corporations does your company own? ¾ List all brands and divisions of all affiliated beverage categories
• Major mergers/acquisitions/takeovers: Did the company acquire other major companies/brands that are integral to its present success?
• Personal commentary: Have we tasted any of the brands in class? Have you tried any of the beverages?
3. Production – domestic/global figures
• Use industry reports, trade magazines, credible online sources (Library search!)
4. Consumption – domestic/global figures
• Use industry reports, trade magazines, credible online sources (Library search!)
5. Marketing information
• How does the company market itself?
¾ Provide examples and discuss target markets
• Who is the target consumer of the main brands in the portfolio?
6. Social/Legal/Sponsorship/Environmental/Controversy/Other
• i.e., does your company support any important programs or charities? Are there any environmental or sustainability issues relating to your company? Is there any controversy? Any fun facts?
7. How does/will the company maintain (or grow) its market share?
• Personal commentary grounded in your research is sufficient