Part II. Balanced Scorecard

Select one of the industries listed below:

• Manufacturing
• Technology
• Construction
• Healthcare
• Transportation
• Hospitality
• Retail

Choose a company (real or hypothetical) within the selected industry to use for this part of the assignment.

Part II Requirements

• Provide a brief overview of the company that you’ve chosen including the industry, core operations, location, and estimated number of employees.
• For each balanced scorecard perspective: 1) Financial perspective; 2) Customer perspective; 3) Internal-Business-Process perspective; and 4) Learning-and-Growth perspective, identify a minimum of eight metrics that the company might use to evaluate performance. For each perspective, explain why you’ve chosen the eight metrics and how they will enable management to better understand the operational and financial performance of the business.