The sandwich shop owner is about to impart on a new 5-year strategic relationship with either the original equipment supplier or Prince Panini. While she will base this decision on your TCO model, she remains frugal and wants to further negotiate a marketing deal with the supplier before she finalizes her purchase. Her primary objective is to require the supplier to cover 100% of the sandwich shop's advertising budget during this 5-year period in exchange for 4% of the shop's profits, reasoning that increased sales will more than offset the 4% share. Questions 1. Do you recommend that she negotiate this final arrangement with the supplier and explain why? 2. Besides her primary objective, recommend to her 3 related secondary negotiation objectives that you would recommend she establish in advance and give a solid explanation for each. 3. To improve her chances to meet her primary objective, identify two negotiating techniques from each of the three technique categories (a total of 6) that you would recommend she use and give a solid explanation for each as to why you chose them.