YouPay is a Fintech company, which began as a digital wallet and has now evolved into an organisation taking on new verticals within payments many times over the years. To its credit, Paytm has managed to keep its services relevant and compliant to the changing regulatory and fintech trends. It claims to have more than 130 Mn active users today and besides individual payments and transactions, customers can pay bills for utilities, transfer funds to other bank accounts, book flights, trains and movie tickets and more. With growing workforce YouPay is also keen on engaging and retaining its employees. It plans to conduct an employee engagement survey in a year’s time.

Ques. 4. As an HR advisor, which key drivers would you advise/suggest YouPay to focus on , in its preparation for the engagement survey. Also list ways in which YouPay can ensure implementation of the same.