Accounting This book presents ten company case studies, taken from various fields of business: the motor industry, the fast moving consumer goods (FMCG) industry (Netbooks, toys), specific sectors (sports, real estate), and the B to B industry. The studies illustrate the implications of analysing an environment, which will enable the identification of its most important elements, and thus the choice of a corporate strategy and finally of its implementation. The book is aimed atundergraduate and postgraduate students of business, marketing and strategy. The cases are designed to be accessible to beginners and others, involving concepts usually covered during the second or third year of a marketing or business degree. Those studying for business or professional degrees, or short courses such as BTS and DUT, will find this book useful when learning about the specific application of the case study method, which is a frequent feature of examination questions.

21 Hepatitis C (HCV): if results from the polymerase chain reaction (PCR) examination are inconclusive, what does this mean? Should further investigations be undertaken and, if so, will there be a risk of chronicity?

22 In a patient with hepatitis C and autoimmune hepatitis, can corticosteroids be prescribed for the autoimmune hepatitis?

23 We were told that the more vascular a structure is, the more antigen (HLA/blood groups) matching is needed for transplantation, e.g. cornea transplant needs no matching. However, the liver is a very vascular organ; I don't know why liver transplantation needs blood group matching only but renal transplantation needs much more HLA matching.

24 About steatohepatitis: please give me more information about the occurrence of cirrhosis in such patients (non-alcoholic) and is there any role and indication for lipotropic agents and hypocholesterolaemic drugs?

25 I am working on non-alcoholic fatty liver disease (NAFLD) but I did not find anything regarding it. Can you tell me about its relationship with lipids?

26 Is NASH a valid term or not and what manifestation has it?

27 Is terlipressin better in controlling variceal bleeding than somatostatin?

28 Why is there a hyperdynamic circulation in cirrhosis?

29 Why is there an increased level of immunoglobulin G (IgG) in patients with cirrhosis?

30 Cirrhosis of liver is reversible according to your book. What is the progress and when will we be able to counteract the 'tissue inhibitors of metalloproteinases' (TIMPs) and thus save the lives of our patients?