Ace Products Company conducted simulated test market research for its newest product, called "Product 7." Participants were asked how likely they were to try Product 7 if it were available. Responses fell out this way: 50% Very Likely 25% Likely 10% Neither Likely nor Unlikely 5% Unlikely 10% Very Unlikely Experience with prior product launches leads Ace to believe that only 72% of those choosing "Very Likely" will actually try, while only 29% of those choosing "Likely" will try. No other responders are expected to actually try the product. Calculate estimated trial rate for Product 7. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.