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ACME is a fast-food chain that operates around the world. They rely on the same name and core menu at all locations around the globe.
ACME is a fast-food chain that operates around the world. They rely on the same name and core menu at all locations around the globe. As a firm, they are trying to figure out how to balance lower costs and the variation required by local preferences. What strategy should they implement? International Multi-domestic Global Transnational Futuristic
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