Acme Manufacturing is undergoing a crisis. Not only have off-shore competitors cut into sales; but also union-management conflict is at an all time high and, in general, morale is low.

Bill James, the CEO, read a book on how successful companies operate . He is now convinced that what is needed is a cultural change in his organization - one that will lead to increased co-operation among all organizational members. He hires an expert to implement the change.

Where would the expert start? What would the expert do? Why? What are the chances of success?