Question
Acme Soap Company markets one brand of soap, called Standard Acme (SA), and Best Soap Company markets two brands, Standard Best (SB) and Deluxe Best
Acme Soap Company markets one brand of soap, called Standard Acme (SA), and Best Soap Company markets two brands, Standard Best (SB) and Deluxe Best (DB). Currently, Acme has 40% of the market, and the remainder is divided equally between the two Best brands. A proposed new Acme brand, called brand X, was test-marketed in several large cities, producing the transition matrix below for the consumers' weekly buying habits.
sb | db | sa | x | |
sb | .2 | .5 | .2 | .1 |
db | .4 | .4 | .1 | .1 |
sa | .1 | .1 | .5 | .3 |
x | .3 | .3 | .1 | .3 |
Assuming that P represents the consumers buying habits over a long period of time, use this transition matrix and the initial-state matrix S0= [0.3 0.3 0.4 0] to compute successive state matrices in order to approximate the elements in the stationary matrix. If Acme decides to market this new soap, what is the long-run expected total market share for their two soaps? . . . . .
Let S1 represent the state matrix one week after introducing brand X to the market. Write the equation in terms of P and S0 that can be used to calculate s1
Find the stationary matrix.
S= In the long-run, the total market share for Acme's two soaps is expected to be (%)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started