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A.Consider the following general choice model: Pr(Buy) = exp(a + b*X) / [1+exp(a + b*X)] Using the exponential function, mathematically explain how X impacts purchase

A.Consider the following general choice model:

Pr(Buy) = exp(a + b*X) / [1+exp(a + b*X)]

Using the exponential function, mathematically explain how X impacts purchase odds when b < 0 and when b > 0.

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