Acoustic Guitar Magazine: advertising packages from Exhibit 6 Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership Prices Per Month One Month Two Months Three Months Six Months Twelve Months $1,195 $1,135 $1,076 $956 $837 $1,495 $1,420 $1,346 $1,196 $1,047 $2,196 $2,085 $1,976 $1,756 $1,537 $2,795 $2,655 $2,516 $2,236 $1,957 $3,995 $3,795 $3,596 $3,196 $2.797 Total Cost Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership One Month Two Months Three Months Six Months Twelve Months $1,195 $2,270 $3,228 $5,796 $10,044 0.00 WAUC without Endorsement WAUC with Endorsement from previous excel sheet (WAUC) Breakeven - Fixed Costs/Weighted Average Unit Contribution 0.00 Breakeven Guitar Sales Needed w/ Endorsement Campaign Frequency Packages One Month Two Months Three Months Six Months Twelve Month WAUC with Endorsement WC (WAUC) 0.00 Breakeven #Guitar Sales Needed w/o Endorsement One Month Two Months Three Months Six Months Twelve Months. Use the roundup function Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership Breakeven # Guitar Sales Needed w/Endorsement One Month Two Months Three Months Six Months Twelve Months Use the roundup function Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership EXHIBIT 6: ACOUSTIC GUITAR MAGAZINE (AGM) ADVERTISING PACKAGES Platform Mixes Description Equal Emphasis Digital Emphasis Social Emphasis Digital Heavy Social Heavy Number of Impressions per Platform Print Digital Social Total 107.000 107.000 107.000 321.000 107.000 133,750 80,250 321,000 107.000 53,500 160,500 321,000 107.000 160,500 53,500 321,000 107,000 26,750 187,250 321,000 Visibility Level Level Basic Enhanced Showcase Premium Leadership Print 1/6 Page 1/4 Page 1/3 Page 1/2 Page Full Page Configuration per Platform Digital Social Half Banner 1 Promoted Facebook Square 1 Promoted Facebook Skyscraper 1 Promoted Facebook Leaderboard 2 Promoted Facebook Leaderboard & 2 Promoted Facebook Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership One Month $1,195 $1,495 $2,196 $2,795 $3,995 Two Months $1,135 $1,420 $2,085 $2,655 $3,795 Prices Per Month Three Months $1,076 $1,346 $1,976 $2,516 $3,596 Six Months $956 $1.196 $1,756 $2.236 $3.196 Twelve Months $837 $1,047 $1,537 $1.957 $2.797 Approximate Advertisement Layout on AGM Website: Digital Leaderboard Leaderboard Acoustic Guitar.com Homepage Acoustic Guitar.com Homepage Video Skyscraper Homepage Rectangle Square Hall Banner Half Banner Acoustic Guitar Magazine: advertising packages from Exhibit 6 Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership Prices Per Month One Month Two Months Three Months Six Months Twelve Months $1,195 $1,135 $1,076 $956 $837 $1,495 $1,420 $1,346 $1,196 $1,047 $2,196 $2,085 $1,976 $1,756 $1,537 $2,795 $2,655 $2,516 $2,236 $1,957 $3,995 $3,795 $3,596 $3,196 $2.797 Total Cost Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership One Month Two Months Three Months Six Months Twelve Months $1,195 $2,270 $3,228 $5,796 $10,044 0.00 WAUC without Endorsement WAUC with Endorsement from previous excel sheet (WAUC) Breakeven - Fixed Costs/Weighted Average Unit Contribution 0.00 Breakeven Guitar Sales Needed w/ Endorsement Campaign Frequency Packages One Month Two Months Three Months Six Months Twelve Month WAUC with Endorsement WC (WAUC) 0.00 Breakeven #Guitar Sales Needed w/o Endorsement One Month Two Months Three Months Six Months Twelve Months. Use the roundup function Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership Breakeven # Guitar Sales Needed w/Endorsement One Month Two Months Three Months Six Months Twelve Months Use the roundup function Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership EXHIBIT 6: ACOUSTIC GUITAR MAGAZINE (AGM) ADVERTISING PACKAGES Platform Mixes Description Equal Emphasis Digital Emphasis Social Emphasis Digital Heavy Social Heavy Number of Impressions per Platform Print Digital Social Total 107.000 107.000 107.000 321.000 107.000 133,750 80,250 321,000 107.000 53,500 160,500 321,000 107.000 160,500 53,500 321,000 107,000 26,750 187,250 321,000 Visibility Level Level Basic Enhanced Showcase Premium Leadership Print 1/6 Page 1/4 Page 1/3 Page 1/2 Page Full Page Configuration per Platform Digital Social Half Banner 1 Promoted Facebook Square 1 Promoted Facebook Skyscraper 1 Promoted Facebook Leaderboard 2 Promoted Facebook Leaderboard & 2 Promoted Facebook Campaign Frequency Packages Basic Enhanced Showcase Premium Leadership One Month $1,195 $1,495 $2,196 $2,795 $3,995 Two Months $1,135 $1,420 $2,085 $2,655 $3,795 Prices Per Month Three Months $1,076 $1,346 $1,976 $2,516 $3,596 Six Months $956 $1.196 $1,756 $2.236 $3.196 Twelve Months $837 $1,047 $1,537 $1.957 $2.797 Approximate Advertisement Layout on AGM Website: Digital Leaderboard Leaderboard Acoustic Guitar.com Homepage Acoustic Guitar.com Homepage Video Skyscraper Homepage Rectangle Square Hall Banner Half Banner
