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activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign: selling price of
activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign: selling price of either product. Required: 1. Prepare a differential analysis as of August 21 to determine whether to promote moisturizer (Alternative 1) or perfume (Alternative 2). Refer to the lists of Labels and Amount Descriptions for the exact wording of the answer choices for text entries. For those boxes in which you must enter subtracted or negative numbers use a minus sign. If there is no amount or an amount is zero, enter " 0 ". A colon (:) will automatically appear if required. 2. Determine whether to promote moisturizer (Alternative 1) or promote perfume (Alternative 2). 3. The sales manager had tentatively decided to promote perfume, estimating that operating income would be increased by $78,103($10.90 operating income per unit for 20,000 units, less promotion expenses of $139,897). The manager also believed that the selection of moisturizer would reduce operating income by $8,997 (\$5.95 operating income per unit for 22,000 units, less promotion expenses of $139,897 ). State briefly your reasons for supporting or opposing the tentative decision. Labels and Amount Descriptions
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