ACTIVITY 14: Promote Your Offering The promotion plan is an integral part of any marketing plan, and often carries a significant portion of the marketing budget. Let's get started by developing several elements for promoting your offering. We will finish up this portion of the marketing plan with Activity 15 in the next chapter. 1. Review the promotion mix elements and begin to develop goals for promotion and a promotional strategy utilizing the elements of the mix that are most appropriate for your offering. 2. Link the promotional strategy to PLC stages as well as to the stages your customers will go through on the AIDA model. 3. Decide how you will build effective digital marketing and social media marketing approaches into your overall marketing plan