Activity 1A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario A

Axo Global Ltd. is an IT consulting company owned by Ross, Jason and Monica. The company has employed around 125 employees. Recently, the marketing team has been suggesting that the company should be digitally active and promote its services using online platforms. Before making any decisions, Ross, Jason and Monica want to be sure of the risks involved to organisational reputation associated with social media and online presence. They have set up a meeting amongst themselves to discuss and identify these possible risks to brand reputation as a result of social media and online presence and the associated security risks.

For this activity, you will take the role of the company owner and work with 2-3 of your peers who will play the role of your co-owners. Lead a discussion with your peers to identify the risks to organisational reputation associated with social media and online presence, including any security risks.

Your discussion should be no longer than 40 minutes.

Activity 1B

This activity will not require observation.

identify and describe the steps to develop a social media and online crisis management plan to deal with damaging issues and incidents.

Activity 2A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Scenario B

Magnatech Ltd. is a pioneer in automation projects. Recently, they have adopted digital marketing strategies to promote their brand and products. Jason is the Senior Product Manager at Magnatech.

The management has hired three external consultantsMartha, Henry and John - as their digital marketing experts to gain insight into their performance in the digital space and monitor how well they are doing on social media, online sites and external review pages. Although they plan to obtain this information through surveys and other actions, they need to understand the importance of monitoring the organisation's social media and establish a proper schedule for monitoring the organisation's social media, online sites and external review pages. Jason has set up a meeting with his colleagues and the three digital marketing experts to identify the steps to determine said schedule.

For this activity, you will assume the role of Jason, who is the Senior Product Manager, and work with two of your peers who will play the role of the digital marketing expert. Lead a discussion with your peers to understand the importance of monitoring social media and finalise the steps to determine a schedule for monitoring organisation's social media, online sites and external review pages.

Your discussion should be no longer than 40 minutes.

Activity 2B

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Refer to Case Study A - Designing a training program for the marketing team

Case Study A - Designing a training program for the marketing team

BeFit Ltd. is a pioneer manufacturer of sports and gym equipment. Ron, Amy and Katy are the three owners of the company. They had a good sales and marketing background in MNCs before they started their own company as partners. The three partners are also specialists in digital marketing. However, due to their company's expansion, they have been externally hiring for various roles. Recently, they hired five marketing managers to take care of the company's digital marketing platform.

Ron, Amy and Katy are aware that monitoring social media platforms and sites requires a set of structured teams with well-defined roles and responsibilities. The allocation of responsibilities is a crucial task and needs direct attention from the management.

Ron, Amy and Katy are aware that monitoring social media platforms and sites requires a set of structured teams with well-defined roles and responsibilities. The allocation of responsibilities is a crucial task and needs direct attention from the management.

The task of consistently and regularly monitoring sites should be accomplished as per the organisational policies, with the aim of managing the brand reputation and benefitting the overall performance of the organisation. For this, the three have decided to design a training program for the marketing team to help them perform their role of allocating responsibilities to personnel or external providers for the monitoring of online platforms.

For this activity, you will work with two of your peers who will play the role of your company partners. Lead a discussion with your peers to come up with ways to allocate responsibility to personnel or external providers for consistently and regularly monitoring sites, as required in Case Study A.

Your discussion should be no longer than 40 minutes.

Activity 2C

This activity will not require observation.

identify any three tools that an organisation can register for to receive alerts from social media and review platforms. Provide a brief description of each and the key features.

Activity 2D

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario C

Truetech Ltd. is a cosmetics manufacturing company. The company has been very actively participating in the digital marketing space and using the social media platforms appropriately. Steven is the global Product Marketing Manager with Truetech. The external marketing team was led by three managersJason, Bernie and Meg. The team needs to ensure the company's reputation in the digital space by monitoring it on a regular basis. However, they need to establish a proper schedule for analysing online performance, such as daily, weekly, monthly, or quarterly. Also, they need to identify the tasks that need to be included in the monitoring schedule. Jason, Bernie and Meg are in discussion with Steven to suggest a schedule for analysing online performance using analytics tools.

For this activity, you will take the role of Steven, who is the Product Marketing Manager at Truetech, and work with two of your peers, who will play the role of external marketing team managers. Lead a discussion with your peers to identify and establish a schedule for analysing online performance using analytics tools.

Your discussion should be no longer than 30 minutes.

Activity 3A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario D

Technit Ltd. is a parts supplier to one of the biggest automobile Original Equipment Manufacturers. The company has definite plans for growth and has been marketing via all platforms, including social media and other digital platforms. Judy is the Senior Manager of product and digital marketing. Harry, Ron and Victor are the marketing team members in charge of the social media platform.

Recently, after reviewing the performance of the company in the digital marketing space, Harry and the team noticed that there was a mixed reaction to the company's external review including some positive and negative comments they should respond to. Keeping the company's reputation in mind, Ron and the team have set up a meeting with Judy to help them identify ways to use appropriate language and tone when responding to these online comments. For this, Judy has decided to establish some official organisational standards. Judy needs to suggest ways for Harry and the team to effectively respond to these comments.

For this activity, you will assume the role of Judy, the Senior Manager, and work with two of your peers who will play the role of the marketing team members. Lead a discussion with your peers to establish official organisational standards for the use of appropriate language and tone when responding to both positive and negative online comments, as explained in the scenario.

Your discussion should last no longer than 40 minutes.

Activity 3B

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Refer to Case Study B - Standard responses for common circumstances

Case Study B - Standard responses for common circumstances

Jane, Morris and Peggy are in charge of handling the social media marketing for Neeilsoft technologies, an IT and product company. As they had recently adopted social media as a part of digital marketing, the management was keen on identifying the quality of responses to comments by various parties. The comments could be from unknown people, employees, ex-employees, competitors and so on. There were mixed reviews that needed to be addressed. Jane, Morris and Peggy came up with a brilliant idea of standardising the responses by promptly identifying and categorising the comments. Today, they are meeting to discuss and decide how they can develop standard responses that can be used for common circumstances.

For this activity, you will work with two of your peers who will play the role of your digital marketing team members. You need to lead a discussion with your peers to develop standard responses that can be used for common circumstances in an online setting, as required in Case Study B.

Your discussion should be no longer than 40 minutes.

Activity 3C

This activity will not require observation.

Identify six general points that should be considered when designating response times to online communications in organisational policies and procedures. (Max. 100 words)

Activity 4A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario E

Ricardoo and Paula are Marketing Managers at Anzo Ltd, a leading manufacturer of electronic equipment. They have been playing a lead role in crafting digital marketing strategies for the company and have made significant progress in this area. Antony is the Senior Product Manager at Anzo. He has been very supportive in the digital marketing domain and has made multiple recommendations in the past.

Recently, Ricardoo and Paula have been facing difficulty in handling and resolving a couple of customer interactions. Antony has stepped in and is willing to support Ricardoo and Paula in this process and take on the responsibility of handling and resolving these complex and difficult customer interactions.

For this activity, you will take assume the role of Antony, who is the Senior Product Manager, and work with two of your peers who will play the role of the marketing managers. Lead a discussion with your peers to identify methods to assume responsibility for resolving complex and difficult customer interactions, as explained in the scenario.

Your discussion should be no longer than 40 minutes.

Activity 4B

This activity will not require observation.

identify and describe any five functions provided by social media and review platforms to manage persistent and damaging interactions online.

Activity 4C

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario F

Kim and James are partners and co-owners of Techsoft Ltd, a new software solutions company. Recently, they have been using a digital marketing platform to gain more visibility and promote their products and services. Now, they want to monitor how the digital marketing platform has worked out for them. Kim and James have set up a meeting to discuss how to assess the performance reports regularly in order to identify systematic communication issues and implement improvements in digital marketing methods.

For this activity, you will work with one of your peers who will play the role of your company partner. Lead a discussion with your peer to understand how to assess performance reports regularly to identify systematic communication issues and implement improvements in digital marketing methods.

Your discussion should be no longer than 30 minutes.

Activity 4D

This activity will not require observation.

describe how to assess escalating issues in an online setting and implement crisis management processes to minimise negative impacts on the organisation's reputation.