Activity 1A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario A

Axo Global Ltd. is an IT consulting company owned by Ross, Jason and Monica. The company has employed around 125 employees. Recently, the marketing team has been suggesting that the company should be digitally active and promote its services using online platforms. Before making any decisions, Ross, Jason and Monica want to be sure of the risks involved to organisational reputation associated with social media and online presence. They have set up a meeting amongst themselves to discuss and identify these possible risks to brand reputation as a result of social media and online presence and the associated security risks.

For this activity, you will take the role of the company owner and work with 2-3 of your peers who will play the role of your co-owners. Lead a discussion with your peers to identify the risks to organisational reputation associated with social media and online presence, including any security risks.

Your discussion should be no longer than 40 minutes.

Activity 1B

This activity will not require observation.

identify and describe the steps to develop a social media and online crisis management plan to deal with damaging issues and incidents.

Activity 2A

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Scenario B

Magnatech Ltd. is a pioneer in automation projects. Recently, they have adopted digital marketing strategies to promote their brand and products. Jason is the Senior Product Manager at Magnatech.

The management has hired three external consultantsMartha, Henry and John - as their digital marketing experts to gain insight into their performance in the digital space and monitor how well they are doing on social media, online sites and external review pages. Although they plan to obtain this information through surveys and other actions, they need to understand the importance of monitoring the organisation's social media and establish a proper schedule for monitoring the organisation's social media, online sites and external review pages. Jason has set up a meeting with his colleagues and the three digital marketing experts to identify the steps to determine said schedule.

For this activity, you will assume the role of Jason, who is the Senior Product Manager, and work with two of your peers who will play the role of the digital marketing expert. Lead a discussion with your peers to understand the importance of monitoring social media and finalise the steps to determine a schedule for monitoring organisation's social media, online sites and external review pages.

Your discussion should be no longer than 40 minutes.

Activity 2B

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Refer to Case Study A - Designing a training program for the marketing team

Case Study A - Designing a training program for the marketing team

BeFit Ltd. is a pioneer manufacturer of sports and gym equipment. Ron, Amy and Katy are the three owners of the company. They had a good sales and marketing background in MNCs before they started their own company as partners. The three partners are also specialists in digital marketing. However, due to their company's expansion, they have been externally hiring for various roles. Recently, they hired five marketing managers to take care of the company's digital marketing platform.

Ron, Amy and Katy are aware that monitoring social media platforms and sites requires a set of structured teams with well-defined roles and responsibilities. The allocation of responsibilities is a crucial task and needs direct attention from the management.

Ron, Amy and Katy are aware that monitoring social media platforms and sites requires a set of structured teams with well-defined roles and responsibilities. The allocation of responsibilities is a crucial task and needs direct attention from the management.

The task of consistently and regularly monitoring sites should be accomplished as per the organisational policies, with the aim of managing the brand reputation and benefitting the overall performance of the organisation. For this, the three have decided to design a training program for the marketing team to help them perform their role of allocating responsibilities to personnel or external providers for the monitoring of online platforms.

For this activity, you will work with two of your peers who will play the role of your company partners. Lead a discussion with your peers to come up with ways to allocate responsibility to personnel or external providers for consistently and regularly monitoring sites, as required in Case Study A.

Your discussion should be no longer than 40 minutes.

Activity 2C

This activity will not require observation.

identify any three tools that an organisation can register for to receive alerts from social media and review platforms. Provide a brief description of each and the key features.

Activity 2D

This activity will need to be observed. Your assessor has a list of criteria to base your assessment on.

Analyse the following scenario.

Scenario C

Truetech Ltd. is a cosmetics manufacturing company. The company has been very actively participating in the digital marketing space and using the social media platforms appropriately. Steven is the global Product Marketing Manager with Truetech. The external marketing team was led by three managersJason, Bernie and Meg. The team needs to ensure the company's reputation in the digital space by monitoring it on a regular basis. However, they need to establish a proper schedule for analysing online performance, such as daily, weekly, monthly, or quarterly. Also, they need to identify the tasks that need to be included in the monitoring schedule. Jason, Bernie and Meg are in discussion with Steven to suggest a schedule for analysing online performance using analytics tools.

For this activity, you will take the role of Steven, who is the Product Marketing Manager at Truetech, and work with two of your peers, who will play the role of external marketing team managers. Lead a discussion with your peers to identify and establish a schedule for analysing online performance using analytics tools.

Your discussion should be no longer than 30 minutes.