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Activity 2 - CLV for popular QSRs As a marketing manager at a national fast-food chain you have been tasked with researching the QSR industry.
Activity 2 - CLV for popular QSRs As a marketing manager at a national fast-food chain you have been tasked with researching the QSR industry. The CMO at your company would like you to write an executive summary (about 300 words) answering the questions seen below. 1. Research and then calculate CLV (using at least two CLV calculations methods seen in class or via research) for Starbucks, Tim Hortons, McDonald's and Harvey's. Show your work (calculations) and state any assumptions (if necessary) you are making
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