Activity 20.3:

Advantages vs. Disadvantages of Content Analysis

In the space provided in front of each of the statements listed below, write "T" if the statement is true. Write "F" if the statement is false.

1. Content analysis deals mainly with recorded information.
2. Content analysis is unobtrusive.
3. Content analysis is strongly influenced by the researcher's presence.
4. Content analysis cannot be done with songs.
5. Content analysis is extremely difficult to do.
6. Content analysis is relatively economical compared to other research methodologies.
7. Content analysis data is primarily in the form of numbers.
8. The information needed to do a content analysis usually is readily available.
9. It is fairly easy to establish validity in content analysis.
10. Content analysis requires extensive training before one can undertake it.