Activity 5: Identify the marketing concepts (word search) and explain them using an example Activity Task: Using the clues given in the table 1, identify the concepts, find/highlight in the word search and provide an example in the table. The first one is partially completed.\ Word Search: Identify word using the clues from the table and highlight. E C T B E HA V 1 1 H F D 0 V E N T I D T I U T T T I L I U M R 0 E V I T C 0 S S I N T E C A L P E S S M T U M T D E E V T U D P I V E F V C U OLL F Y E D U R T E T T T L S H R S E B NE E E A R E L R UND Marketing Objective for Planning purpose Reference Group (one of the three) U Pricing Tactic Macro Environment Factor Distribution Inclusion of products in T R Consumer Decision Making (one of the three approaches) movies, TV shows, songs, books etc. Basis of Segmentation E N E V Table 1: Complete the table Clue: Key concept or lesson Word where this word is covered. or A product is a good, idea consisting of a bundle of attributes that satisfies consumers. Effective intermediaries in marketing channel can achieve different utility (added value). A Type of utility is D D B SMART Conco P B P A A A T A T M E S R E T T G F I L I B I LNE M A L F E B N G S A C T OUR A L T I L L C I H B F F A M I D T 1 E S R T R T M A T 0 R E E E E V E L LE LL- C C F OR SI Explain using an example S D I P