Activity Cost Pool Animation concept Animation production Contract administration Activity Measure Number of proposals Minutes of completed animation Number of contracts Activity Rate $6,00 per proposal $7800 per minute $6,600 per contract These activity rates include all of the company's costs, except for its organization-sustaining costs and idle capacity costs. There are no direct labor or direct materials costs. Preliminary analysis using these activity rates has indicated that the local commercial segment of the market may be unprofitable. This segment is highly competitive. Producers of local commercials may ask three or four companies like Pixel Studio to bid, which results in an unusually low ratio of accepted contracts to bids. Furthermore, the animation sequences tend to be much shorter for local commercials than for other work. Since animation work is billed at fairly standard rates according to the running time or the completed animation, this means that the revenues from these short projects tend to be below average. Data concerning activity in the local commercial market appear below: Activity Measure Number of proposals Minutes of completed animation Number of contracts Local Commercials 24 11 4 The total sales from the 4 contracts for local commercials was $200,000 Required: 1. Calculate the cost of serving the local commercial market. 2. Calculate the margin earned serving the local commercial market. (Remember, this company has no direct materials or direct labor costs.)