ACTIVITY: SEGMENTATION TYPES

Imagine you work for a marketing company and have been tasked with developing customer segmentation reports for the following website owners. For each owner's request, determine which type of customer segmentation you would deploy. 1. A website owner wants to know which city has generated the most traffic over the last three months. 2. A website owner is developing a new app and wants to know if she should focus on iOS or Android users. 3. A website owner wants to know which age group he should be focusing his ad spend on. 4. A website owner wants to know how many of her clients are motivated by environmental concerns. 5. A website owner wants to know how many of their visitors make purchases on their first visit to their website. 6. A website owner wants to know more about the customers who have made the most repeat purchases from his company.

ACTIVITY: SEGMENTATION TYPES Imagine you work for a marketing company and have been tasked with developing customer segmentation reports for the following website owners. For each owner's request, determine which type of customer segmentation you would deploy. 1. A website owner wants to know which city has generated the most traffic over the last three months. 2. A website owner is developing a new app and wants to know if she should focus on iOS or Android users. 3. A website owner wants to know which age group he should be focusing his ad spend on. 4. A website owner wants to know how many of her clients are motivated by environmental concerns. 5. A website owner wants to know how many of their visitors make purchases on their first visit to their website. 6. A website owner wants to know more about the customers who have made the most repeat purchases from his company