Activity-IC Performance Criteria PC Identify performance measures, and assessment tools and techniques, and evaluate their 1.3 effectiveness H Case Study Imagine you work for Cello retail company that sells electronic gadgets and appliances. The company operates several physical stores across different cities, and they also have an e-commerce website for online sales. The sales team is crucial to the company's success, as they drive revenue and customer satisfaction. The company's management has noticed a decline.in sales performance over the past few months. They want to identify the factors contributing to this decline and implement measures to improve the sales team's performance. Question 1. Identify any 3 factors to measure the performance of sales team and the techniques to measure the performance. Also mention the points to evaluate the effectiveness of the sale team performance